My team and I were challenged to create a creative campaign for our client, The American Red Cross. The American Red Cross is a nonprofit organization that shelters, feeds, and provides emotional support to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives, and much more. My team and I decided to focus on the blood donations that TARC offers. We wanted to show how The Red Cross delivers more than food, water, and shelter - they deliver hope to those in need. That idea is expressed throughout our campaign in our tagline and big idea. I served alongside one of my partners, Alexa Wolford as the copywriter, and our other partner Sam Zoller served as the art director for this ad campaign. Enjoy!