My partner and I were challenged to create a creative campaign for our client, Dave's Killer Bread. From the brief that was given to us, we had to raise brand awareness by introducing Dave's Killer Bread to our target audience, health conscious people who don't want bread that tastes like cardboard. We understood that eating healthy can be challenging, but with our campaign, we were able to show through our big idea that DKB is the key in making unhealthy meals seem healthy. This is shown throughout our campaign with our tagline, "Make the unhealthy a bit more healthy." I served as the copywriter while my partner Brian Causey served as the art director for this ad campaign. Enjoy!