For my creative thinking and ad concepts course, we were challenged to create a creative campaign using advertising's creative process with our client, Audible. We were given a creative brief and had to find the problem, discover the insight, come up with a solution and create a big idea surrounding Audible's problem. The creative process reports are what led us to our final campaign. I served as the art director, helped with copywriting, and creative director for this ad campaign.
I worked with Alexa Wolford who served as the art director and copywriter and Emily McGuire who served as the art director and graphic designer.