For this assignment, my partners and I were challenged to create a creative campaign for a pitch given in the television show called "Schitt's Creek" dealing with the upbringing of renovating motels across the U.S. in which they will call them, "The Rosebud Motel." My team and I agreed upon a communication strategy, target audience, and a unifying big idea which was to experience the simple small-town pleasures by staying in a Rosebud Motel. I served as the copywriter and my partners Claire Woodland and Alyssa Gonzalez served as the art director for this mini-campaign. Enjoy!