My partner and I were challenged to create a creative campaign for a new energy drink that goes by the name of "Yula Energy" and show that it can be the go-to natural energy drink. We were given a creative brief and had to structure a campaign that circled around the challenge and target audience. We found a solution and created a big idea surrounding Yula's mission. We went through drafting 100 ideas, narrowing that list down to our favorite, then drafting rough comps, revising that into tighter comps, then to creating our final campaign. I served as the copywriter while my partner, Sam Zoller, served as the art director and helped with the copy for this ad campaign. Enjoy!