My partner and I were challenged to create a creative campaign for our client, University Federal Credit Union. From the brief that was given to us, we had to raise brand awareness by communicating to our target audience that building credit is important and starting early will set you up for a successful financial future. As being a part of the target audience, my partner and I understood that family plays a huge role in finances. Through our big idea that is "your parents may act like they know everything, but there are also some things they don't. UFCU is here to guide you to being financially independent," our audience will understand the purpose of UFCU. This is shown throughout our campaign with our tagline, "Knowledge is power." Our campaign was chosen out of several to be presented to the clients and we were able to receive valuable feedback. I served as the copywriter while my partner Ralph Elizondo served as the art director for this ad campaign. Enjoy!